Why every retailer
needs a private label
snack program.
The consumer shift is already happening. Retailers who move now capture the margin, the loyalty, and the shelf. The data makes the case.
Private label gives retailers up to 30 percentage points more margin than national brands — with full pricing control.
More than half of surveyed retailers say private label is their single biggest growth priority for the year ahead.
Nearly half of consumers plan to buy more private label in the salty snack category — driven by value and quality perception.
Private label captured over 4 points of salty snack market share in a single 12-month period (Sep 22–23, US).
The global clean-label food market is one of the fastest-growing segments in CPG — and salty snacks are at the center of it.
Shoppers across every channel are actively trading into private label alternatives — and salty snacks are one of the top categories driving that shift.
The case for launching today.
Margin control.
National brands dictate terms. Private label puts pricing power back in the retailer's hands — with up to 30pp more margin per unit.
Customer loyalty.
Shoppers who buy your private label buy it from you. It's a loyalty mechanic that national brands simply can't compete with.
Category differentiation.
A strong private label snack program gives your assortment something competitors can't copy. Exclusive formats, exclusive flavors, exclusive margin.
The timing is now.
Consumer appetite for private label is at a structural high — driven by value-seeking, better-for-you preferences, and bold flavor demand. The window to build brand equity in this category is open.
Ready to build your program?
EDM is built to help retailers launch and scale private label snack programs — from concept to shelf, at the volume your program demands.
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